There are 6 Innovation Archetypes
and I am a:

Culture Shaper

Natural Genius: Communicate change

As a Culture Shaper, this innovator architects the brand and oversees how it’s being expressed. They sculpt the image and perception of innovation and articulate the range of knowledge that its people share. With the Culture Shaper comes the rise of the storytellers – the people who can create a compelling story arc over a long period of time and then understand how to infuse it into the narrative of the organization and use it to activate and inspire employee trust, participation and courage.

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