by Carla Johnson | Mar 1, 2018 | Uncategorized
March 1, 2018 by Carla Johnson Whether you’re a newbie startup up or an established Fortune 100 company, culture affects every aspect of your customer experience. It’s the defining element that tells people whether you believe your own sales job. In 1992 Harvard...
by Carla Johnson | Jul 14, 2017 | Uncategorized
July 13, 2017 by Michelle Smith Randstad’s Work Watch survey reveals company culture is a critical driver of business success. In fact, two-thirds of employees believe company culture is vitally important to the success of their organizations, noting it has the...
by Carla Johnson | Aug 23, 2016 | Uncategorized
August 23, 2016 by Carla Johnson When it comes to consistently telling a brand story, few brands have the sustainable track record that Nike does. From its inception in 1971 (previously known as Blue Ribbon Sports), founders Phil Knight and Bill Bowerman have been...
by Carla Johnson | Aug 11, 2016 | Uncategorized
August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the walls of marketing are overflowing into the C-suite. And a big part of that conversation is about...
by Carla Johnson | Jul 7, 2016 | Uncategorized
July 7, 2016 by Jeff Julian Content marketers love writing content. It’s almost like we made Content Marketing up just to fool our managers into letting us write and get paid for it. Just in the segment of content dedicated to help marketers, thousands of pieces of...
by Carla Johnson | May 31, 2016 | Uncategorized
May 31, 2016 I’ve had the amazing pleasure of working with many brands to transform their strategy and deliver value to both employees and customers. It doesn’t matter how big or small they are, they understand that how they get and keep people’s attention is very...
