Which Type of Employee Are  You?

Which Type of Employee Are You?

May 16, 2019 In 1968, the deputy director for NASA came to George Land with a problem. Land was a general systems scientist who founded a research and consulting institute to study the enhancement of creative performance. The deputy director told Land that they had a...
How to Find Insights

How to Find Insights

April 5, 2019 Hiero was a tyrant who believed that his goldsmith was cheating him. He didn’t know how to prove it – he suspected the goldsmith was swapping out gold with silver – so he hired Archimedes, a local mathematician and engineer, to prove it for him.   This...
Learning Through Looking

Learning Through Looking

March 14, 2019 We spend most of our days tuning out the world. But, if you put down your phone, take out your earbuds and look around, you can find massive inspiration for anything you need. All you have to do is learn how to observe. When we’re kids, we notice...
How to Set Objectives

How to Set Objectives

February 28, 2019 Now that business has moved into the digital world we’re able to measure and predict things like never before. This makes a lot of marketers very uneasy. Marketing’s long been given a hall pass when it comes to accountability. There’s a lot of things...
Where Great Ideas Come From

Where Great Ideas Come From

December 21, 2018 One of the biggest complaints I hear from leaders is, “My team never comes to me with new ideas.” They chide. They coax. And they coerce. But…nothing. How can that be? These are the same employees who, their first six months on the job, constantly...