How to Thrive in a Post-Pandemic World

July 20, 2021 I was talking to Kelly Hungerford, director digital transformation strategy and services at Sunstar last week. Kelly lives just outside of Geneva, Switzerland but was getting ready to fly back to the States and visit family. Her prep list was incredibly long with plenty of boxes to check. It’s not her first trip during the pandemic. But …

Dhiraj M - CTD Blog

Dhiraj Mukherjee on How to Think Like a Kid

May 25, 2021 Do you remember waiting in line at the grocery store and hearing a catchy tune? You loved the tune but didn’t have any way to figure out the name or even the artist. You pull out your phone and open “Shazam”, a music identification app. Within seconds, the name of the song, the artist, and the link …

20 Examples of 2020 Innovations

October 8, 2020 I’m not going to try and sugar coat it, 2020 has been a hot mess. And we still have the 4th quarter to go. But one of history’s greatest lessons is people’s resiliency during a crisis. John F. Kennedy pointed out that the dual message in the Chinese word for crisis: “The Chinese use two brush strokes …

Business as (Un)usual

March 20, 2020 I’ve worked from home for the last 19 years. There are a slew of articles that give you tips on how to be productive from your kitchen table or even your couch. Normally, that’s exactly what you need…when it’s business as usual. Getting into a regular routine in your new home office. Or getting the hang of …

Interview with an Innovator: Kathy Button Bell on Creating Whole-Brain Innovation Teams

March 5, 2020 In one of the episodes of the U.S. version of the comedy series The Office, Michael Scott rushes into the scene demanding everyone give him ideas. As the narcissistic regional manager of the Scranton branch of Dunder Mifflin paper company, he’s looking to make his mark. On his way into the building that day, Michael saw wet …

Which Type of Employee Are You?

May 16, 2019 In 1968, the deputy director for NASA came to George Land with a problem. Land was a general systems scientist who founded a research and consulting institute to study the enhancement of creative performance. The deputy director told Land that they had a lot of smart people working for them, but they needed a way to root …

How to Find Insights

April 5, 2019 Hiero was a tyrant who believed that his goldsmith was cheating him. He didn’t know how to prove it – he suspected the goldsmith was swapping out gold with silver – so he hired Archimedes, a local mathematician and engineer, to prove it for him.   This was an important assignment. The object in questions was a …

Learning Through Looking

March 14, 2019 We spend most of our days tuning out the world. But, if you put down your phone, take out your earbuds and look around, you can find massive inspiration for anything you need. All you have to do is learn how to observe. When we’re kids, we notice everything around us. We paid attention to the smallest …

How to Set Objectives

February 28, 2019 Now that business has moved into the digital world we’re able to measure and predict things like never before. This makes a lot of marketers very uneasy. Marketing’s long been given a hall pass when it comes to accountability. There’s a lot of things we do that, in the past, were impossible to measure. I remember sitting …

Where Great Ideas Come From

December 21, 2018 One of the biggest complaints I hear from leaders is, “My team never comes to me with new ideas.” They chide. They coax. And they coerce. But…nothing. How can that be? These are the same employees who, their first six months on the job, constantly stood in the doorway of their boss’ office with a slew of …

15 Ways to Build a Thriving Corporate Culture

March 1, 2018 by Carla Johnson Whether you’re a newbie startup up or an established Fortune 100 company, culture affects every aspect of your customer experience. It’s the defining element that tells people whether you believe your own sales job. In 1992 Harvard Business School professors John Kotter and James Heskett wrote the book Corporate Culture and Performance. In it, …

Nurturing Corporate Culture: It’s Critical to Get Employees On Board

July 13, 2017 by Michelle Smith Randstad’s Work Watch survey reveals company culture is a critical driver of business success. In fact, two-thirds of employees believe company culture is vitally important to the success of their organizations, noting it has the greatest impact on their morale and productivity. While corporate culture may be the secret weapon to retaining workers and increasing productivity, many work cultures have …

B2B Brand Storytelling: Learning From Nike

August 23, 2016 by Carla Johnson When it comes to consistently telling a brand story, few brands have the sustainable track record that Nike does. From its inception in 1971 (previously known as Blue Ribbon Sports), founders Phil Knight and Bill Bowerman have been unwavering with Nike’s mission: To bring inspiration and innovation to every athlete in the world. What …

What’s Brand Storytelling and Why Do You Need It?

August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the walls of marketing are overflowing into the C-suite. And a big part of that conversation is about relevance. How do we become more relevant not only to customers, but to …

Why Subscribers are Key to Growing Your Brand’s Audience

May 31, 2016 I’ve had the amazing pleasure of working with many brands to transform their strategy and deliver value to both employees and customers. It doesn’t matter how big or small they are, they understand that how they get and keep people’s attention is very different from just a few years ago. They lead with value rather than their …

5 Steps to Create a Business-Driven Content Marketing Strategy

May 24, 2016 Most brands have grabbed hold of the idea of content marketing but many struggle with how to plan and execute it to see meaningful results. Without exception, this comes from a lack of understanding about how to create and deliver value as marketers that’s separate and distinct from the products and services that we sell. Our ability …

Digital Storytelling: Powerful Insights from 14 Top Experts

May 17, 2016 Storytelling is a skill that content marketers need to have, but it’s also something that they struggle with. Most marketers confuse digital storytelling with digital selling. There’s a big difference. Marketers who consistently tell a great story understand there’s a number of ways to tell a story through digital channels that give it dimension and make it …