by Carla Johnson | Jul 4, 2017 | Change Management, Customer Experience, Storytelling
July 4, 2017 by Carla Johnson There’s an unequivocal connection between brand stories and customer experiences. Companies that don’t have a solid narrative in place are the ones guilty of creating ad hoc, schizophrenic experiences. The kinds that leave people hanging,...
by Carla Johnson | May 30, 2017 | Creativity, Marketing, Storytelling
May 30, 2017 UPDATED: January 5, 2022 A few weeks ago, Jay Acunzo asked me how I felt travel affects creativity. He certainly hit a hot button for me, because when people ask me where my best ideas come from I tell them, “on the road.” But then he asked, “But if...
by Carla Johnson | May 19, 2017 | Branding, Customer Experience, Storytelling
May 18, 2017 by Carla Johnson First kiss. I remember mine. It was 7th grade. A brief chapped-lip peck that was awkward for both of us – like so many things during those middle school years of transition when you’re no longer a kid but not quite a young adult. But I...
by Carla Johnson | May 11, 2017 | Branding, Customer Experience, Storytelling
May 11, 2017 by Carla Johnson One of the primary drivers of change for businesses in the last decade has been digital transformation. But with the shift to a heavy digital-first experience, marketers have neglected the bigger picture: creating a connected, integrated...
by Carla Johnson | Apr 20, 2017 | Branding, Marketing, Storytelling
April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and identity so that they can create more consistent and compelling communications....
by Carla Johnson | Mar 30, 2017 | Creativity, Customer Experience, Marketing, Storytelling
March 30, 2017 by Carla Johnson Elliot was a good husband and father. Then he began to complain of headaches and seemed to lose his concentration and sense of responsibility. He took a battery of psychological tests, but they showed nothing. Elliot was coherent and...
