by Carla Johnson | Aug 22, 2017 | Customer Experience, Marketing, Sales
August 22, 2017 by Carlos Hidalgo It has long been thought that part of delivering a world-class customer experience is ensuring customer success. B2B organizations are making large investments in their customer support while simultaneously building out customer...
by Carla Johnson | May 16, 2017 | Branding, Marketing, Sales
May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true. B2B buyers like to think they make decisions based on research and data. But they may be...
by Carla Johnson | May 9, 2017 | Business, Customer Experience, Innovation, Marketing, Sales, Technology
May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. It was a far-fetched idea in 1984, but now that our vocabulary is infused with artificial intelligence and...
by Carla Johnson | May 4, 2017 | Corporate Culture, Customer Experience, Marketing, Sales
May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like, “I think...
by Carla Johnson | Jan 5, 2017 | Sales
January 5, 2017 by Carla Johnson People aren’t good with change. We like to think that we are. We say we’ll do it. But even when we’re pounded by evidence of what’s not working we keep trudging on with habitual tactics. Many leading analyst firms claim that buyers are...
by Carla Johnson | Oct 25, 2016 | Sales, Storytelling
October 25, 2016 by Carla Johnson The biggest beef I hear from sales teams or sales-driven organizations is that they can’t get people to pay attention, make decisions or quit product comparisons. This is a huge red flag for a common illness. These companies are...
