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Change or Transformation: What is it You Really Want?

Change or Transformation: What is it You Really Want?

by Carla Johnson | Sep 5, 2017 | Change Management, Purpose

September 5, 2017 by Boudewijn Roubroeks I see a misconception when people/organizations are talking about change and transformation. Both terms are mixed up. Sometimes they say they want a transformation but: ·     what they actually do is change ·     they are only...
How Brand Purpose Drives Profit & Performance in Uncertain Times

How Brand Purpose Drives Profit & Performance in Uncertain Times

by Carla Johnson | Aug 3, 2017 | Customer Experience, Innovation, Purpose

August 3, 2017 by Carla Johnson Ancient mariners learned how to navigate by the stars for one important reason – when there was nothing else to guide their path, the stars provided an unwavering anchor against which they made decisions. Decisions that led them to...
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