Below you'll find a list of all posts that have been categorized as “Marketing”
March 31, 2014 There’s a belief that in order to be truly creative, marketers must unshackle themselves from anything that could hinder their process. Give them their creative freedom. Let them have no bounds. The sky’s the limit. FLY ICARUS, FLY! In other words, we want them to “think outside the box.” But marketers are like toddlers on Christmas morning; …
February 17, 2014 As a small-business owner who’s successfully grown my clientele during some of the toughest economic times (I launched my agency in June, 2001), people often ask me how I’ve done it. I tell them it’s about learning the art of asking. I came across this blog post from Jack Canfield, one of America’s top success coaches, who …
January 4, 2014 I had a woman call me today from a SaaS company asking if I could help her with a problem with which she struggled. The story isn’t new. We’ve all experienced it. Marketing was creating tools that sales never used. That part wasn’t surprising. But the funny part (as in odd, not “ha ha”) came from how …
