by Carla Johnson | Jan 9, 2018 | C-Suite, Marketing
January 9, 2018 by Carla Johnson CES received a backlash when it announced the roster of keynotes that was barren of female representation. Kristin Lemkau, CMO JPMorgan Chase responded with a list of 22 “amazing women innovators in tech and media who would slay any...
by Carla Johnson | Dec 14, 2017 | Content Marketing, Marketing, Purpose
December 14, 2017 by Carla Johnson In Silicon Valley there’s a large B2B software firm (yes, there are a lots of them…this is the point). This company sells different software across several business functions. John, a new senior-level enterprise sales representative,...
by Carla Johnson | Dec 12, 2017 | C-Suite, Customer Experience, Marketing
December 12, 2017 by Carlos Hidalgo In a newly published study, nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in selling their products and services than listening to buyers needs. While this...
by Carla Johnson | Dec 7, 2017 | Change Management, Corporate Culture, Marketing
December 7, 2017 by Michelle Smith Let me state right up front that I’m a huge fan of yours, HR. But it’s time for you to get serious about making some very long-overdue changes. I’ve spent the better part of my career as an advocate and unabashed champion of the HR...
by Carla Johnson | Dec 5, 2017 | Change Management, Innovation, Marketing
December 5, 2017 by Brian Carroll How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why?...
by Carla Johnson | Nov 30, 2017 | Branding, Customer Experience, Marketing
November 30, 2017 by Mitch Duckler In 1962, TV viewers were first introduced to an animated sitcom about a futuristic world of flying cars, cities in the sky, and space tourism. It was The Jetsons: adoring couple George and Jane, their kids Judy and Elroy, Astro their...
