by Carla Johnson | Oct 13, 2016 | C-Suite, Leadership
October 13,2016 by Carla Johnson You become like the people you surround yourself with. We’ve heard that since we were knee high from our parents. It’s the reason they wouldn’t let us hang out with the coolest of the cool kids. “If SHE jumped off a cliff, would you do...
by Carla Johnson | Jun 14, 2016 | Change Management, Leadership
June 14, 2016 I was catching up with a fellow marketer the other day. One of the things that we both hear over and over is that marketing’s tired of not having credibility. Marketers want more responsibility, more influence and more respect. They want a seat at the...
by Carla Johnson | Apr 12, 2016 | Leadership, Marketing
April 12, 2016 There’s a lot of change happening in marketing, and it’s not going to slow down. Ever. I talk to many marketing leaders who realize that just keeping all the balls in the air isn’t enough anymore. They know they have to be more effective, but they can’t...
by Carla Johnson | Sep 29, 2015 | Business, Leadership, Marketing
September 29, 2015 Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we setting our sight too high? Actually, I read a report this week that points out that even these...
by Carla Johnson | Sep 15, 2015 | Change Management, Leadership
September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. What does it take to...
by Carla Johnson | May 26, 2015 | Leadership
May 26, 2015 In 1960, American economist and Harvard Business School professor Theodore Levitt wrote a paper called “Marketing Myopia,” which was published in the Harvard Business Review. In it, he suggests that “businesses will do better in the end if they...
