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Teach Employees to Tell Your Brand Story

September 24, 2013 “Let me tell you a story…” is one of the most powerful phrases you hear. Yet while people relish this from Hollywood movies and best-selling authors, they often shun it in the board room. They shouldn’t. Some companies are slowly starting to understand the power of storytelling. Cisco uses it to strengthen its brand through The Network …

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Why Content Marketing and Human Resources Should be Friends

“Great stories happen to those who can tell them.” – Ira Glass Last week Colorado Biz Magazine published an article I wrote about storytelling and why it always needs to start on the inside of a company, rather than through marketing to the outside audiences. I think as a writer, it’s conversations like the one that his article prompted, and others …