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Tom Trenolone on Curiosity, Design, and Innovation

Tom Trenolone on Curiosity, Design, and Innovation

by Carla Johnson | Nov 9, 2021 | Corporate Culture, Creativity, Design Thinking, Innovation

November 9, 2021 The first time I saw the Eiffel Tower in Paris I was awe-struck. This architectural wonder is one of the most notable buildings in the world. It’s the backdrop of romantic movies, espionage thrillers, and globe-trotting travel articles. But where did...
Design Thinking: What It Is and Why It Matters to Marketers

Design Thinking: What It Is and Why It Matters to Marketers

by Carla Johnson | May 2, 2017 | Design Thinking, Innovation, Marketing

May 2, 2017 by Carla Johnson When people hear the word “design,” it conjures up images of architects, graphic designers and maybe a programmer. These are the people who stereotypically take an idea or concept and bring it into the real world. They put different pieces...
Human-Centered Design: What It Is And Why It Matters in Marketing

Human-Centered Design: What It Is And Why It Matters in Marketing

by Carla Johnson | Apr 6, 2017 | Creativity, Customer Experience, Design Thinking, Marketing

April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi has increased significantly (366 percent in just a day), but 43 percent has...
Human-Centered Design: What It Is And Why It Matters in Marketing

Human-Centered Design: What It Is And Why It Matters in Marketing

by Carla Johnson | Apr 6, 2017 | Creativity, Customer Experience, Design Thinking, Marketing

April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi has increased significantly (366 percent in just a day), but 43 percent has...
Design Thinking: What It Is and Why It Matters to Marketers

Design Thinking: What It Is and Why It Matters to Marketers

by Carla Johnson | Mar 2, 2017 | Creativity, Design Thinking, Innovation

May 2, 2017 by Carla Johnson When people hear the word “design,” it conjures up images of architects, graphic designers and maybe a programmer. These are the people who stereotypically take an idea or concept and bring it into the real world. They put different pieces...
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