View Post

How Giving Useful Ideas and Secrets Builds Trust

May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like,  “I think companies [like yours] give away too many of their trade secrets on their website and blogs. They provide …

View Post

CEOs Rank Culture as #1 Priority for Success

April 25, 2017 by Michelle Smith Culture is front and center for leaders who want to increase performance and strategic alignment in 2017. “Culture is the X-factor,” said Noah Rabinowitz, senior partner and global head of Hay Group’s Leadership Development Practice. “It’s the invisible glue that holds an organization together and ultimately makes the difference between whether an organization is …

View Post

Empathy, Orwell and Experiences

March 16, 2017 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless British writer Eric Blair and his adventures on the streets of…you guessed it…Paris and London. It was Orwell’s first novel and in good part, autobiographical. Although he came from a …

View Post

One Hurdle that Holds Your Career Back and 4 Exercises to Overcome It

March 14, 2017 By Carla Johnson I’ve written about why marketers need to embrace change. And while I hear people agree this needs to happen, there’s a disconnect between what they say and what they do (imagine that). Agreeing that change needs to happen and being the one actually to change are two different things. An unwillingness to change is …

View Post

How Marketers Can Increase Customer Spend by 22.7%

December 22, 2016 by Michelle Smith Marketers are universally dedicated to looking for ways to deliver compelling value to empowered customers, foster lasting connections with those customers, and measuring the value of their marketing efforts. However, for many customers and prospects, the unending stream of marketing content on and off-line often leaves them confused and overwhelmed. But there are ways …

View Post

Why Marketers Should Worry about Corporate Culture

June 9, 2016 by Michelle Smith The challenges facing today’s Marketing executives are daunting. Not only are we charged with doing even more with even less, but doing it faster and more effectively than ever before. Further, we’re faced with unprecedented options for customers consuming advertising, social media and marketing messages, only to find our messages are lost among the …