by Carla Johnson | Feb 8, 2018 | Branding, Customer Experience, Marketing
February 8, 2018 by Carla Johnson I went to my local library yesterday to use their production studio to make a higher-quality voiceover recording than I could do on my laptop. My schedule’s tight so I reserved the room online ahead of time. I checked in with the...
by Carla Johnson | Feb 6, 2018 | Branding, Innovation, Technology
February 6, 2018 by Mitch Duckler With another year of rapid advances, artificial intelligence (AI) was the marketing technology buzzword in 2017. And in 2018, AI and machine learning will become even more accessible to brands. AI will pave the way for marketers to...
by Carla Johnson | Dec 21, 2017 | Branding, Storytelling
December 21, 2017 By Carla Johnson Sally Hogshead teaches people and brands how to be fascinating. I love her approach to branding because how many people would describe our companies as fascinating? Few. The other day she wrote a story about the holiday classic, It’s...
by Carla Johnson | Nov 30, 2017 | Branding, Customer Experience, Marketing
November 30, 2017 by Mitch Duckler In 1962, TV viewers were first introduced to an animated sitcom about a futuristic world of flying cars, cities in the sky, and space tourism. It was The Jetsons: adoring couple George and Jane, their kids Judy and Elroy, Astro their...
by Carla Johnson | Oct 19, 2017 | Branding
October 19, 2017 by Mitch Duckler Does your brand own a distinct place in customers’ minds that is truly meaningful to them? Brand strategy is all about how you differentiate and position your brand in the market. Great brand strategy revolves around clearly...
by Carla Johnson | Oct 3, 2017 | Branding, Customer Experience, Marketing
October 3, 2017 by Carla Johnson When we think of branding, we think of companies that pull out the big guns. The ones that put money behind Super Bowl ads and have tremendous social influence. That may not be your company. Whether you realize it or not, your company...
