Business Model Innovation in 2024: 5 Perspectives You Never Had


January 2, 2024

Business model innovation sets successful businesses apart from the rest. It’s the lifeline for companies wanting to stand out. 

Imagine you give your organization a complete makeover, like renovating an old house or switching up your daily routine. That’s the idea behind business model innovation. It’s about rethinking, reshaping, and revitalizing how you get work done, and making sure you’re always in tune with the times. 

As you flip the calendar and move into 2024, expect the landscape of business to make moves. New technologies, changing customer preferences, and global shifts all play their part. 

Quick Takeaways

  • Imagine your business as a tech playground where AI, IoT, and virtual reality are the best of pals, making every process smarter.
  • Keep your business afloat tough economic times with quick thinking, turning challenges into smooth sailing.
  • Go beyond just being green. Make sustainability your business’s superpower, striking a chord with customers who care.
  • Shake up the job scene by offering more than just a paycheck. Create paths for growth in a tech-smart workplace where everyone’s ideas shine.

1. The digital symphony: More than just tech

Step into a world where technology doesn’t just exist, but rather thrives and collaborates. Imagine artificial intelligence sharing insights with the Internet of Things (IoT), while virtual and augmented reality create vibrant landscapes of experiences. 

This isn’t a distant dream. It’s the reality of 2024. Today, there are more than five billion internet users in the world. 

Graph shows increase of internet users over the past 20+ years

Image Source

Because of this, businesses don’t just use technology, but rather weave it into everything they do. 

Think about a software firm. You might peg it as just another tech company. But by mixing in smart tech, they’ve flipped their customer service game. 

Now, it’s not just about answering calls. They use AI to offer tips and tricks that are spot on for each client, and nifty interactive tools that show how projects are zipping along. This shift isn’t just a tech upgrade; it’s turning the company into a smart, client-focused powerhouse that makes every decision and interaction count. 

Jump on board with these new tech tools, and watch your business take center stage in this grand symphony of innovation. When you hit the right notes at the right time, you turn your business into a showstopper that leaves everyone wanting an encore.

2. Navigating economic rapids

Imagine the world’s economy as a boat in choppy waters. Sometimes, the waves get big with money troubles, and the wind blows hard with supply chain problems. 

Keep in mind, every business, whether it’s a startup dinghy or a corporate yacht, is navigating these waters, too. From health crises to political showdowns, recent global shenanigans have brewed up a storm, making business seas wilder and more unpredictable than ever. 

To keep your boat steady, you need a good strategy. This means you need to watch your spending, keep your eye on the north star for your business, and secure a backup plan. Maybe it’s finding different suppliers or cutting costs in smart ways. And just like a good sailor learns from each journey, you’ll pick up lessons along the way.

Stay alert, learn on the fly, and pivot with the changing tides. This way, you can navigate your way through the challenges and steer your business towards smoother sailing ahead.

3. Green is the new gold

Everyone’s talking about taking care of the planet, and for a good reason. It’s like when something becomes popular and everyone wants a piece of it. Right now, being eco-friendly is that popular thing, and it’s more than just a trend. It’s a need.

Businesses big and small are making changes. Over 67% of companies have started using more sustainable materials. They’re choosing to use less plastic, save energy, and even support projects that plant trees or clean up oceans. 

graphic shows Deloitte report that states 67% of companies have started using more sustainable materials

Image Source

Customers are actively aligning their purchases with their values. They’re choosing businesses that don’t just ‘go green’ for show, but those genuinely committed to making a difference for the planet. This goes beyond the basics; it’s about meaningful action.

Rethink green. How about championing renewable energy sources in your operations, or innovating with upcycled materials in your products? Consider partnerships with environmental non-profits, or lead the charge in local sustainability campaigns. 

It’s these bold moves that resonate. As you embrace these deeper shades of green, you’re not just helping the Earth – you’re connecting with your customers on a level that’s real and impactful. This isn’t just good business; it’s business with a heart, and that’s what sets you apart.

4. Creating unforgettable customer journeys

There’s nothing like walking into a store and everything feels just right. The music, the layout, even the way the staff greets you. It all makes you feel special. That’s the kind of pizzazz businesses are trying to create. But now it’s not just in stores, it’s online too.

Imagine making every interaction with your service or product something your clients can’t stop talking about. They’ll bring it up in meetings, share it with their networks, and keep coming back. This is about smoothing out the edges, sprinkling in some fun, and leaving a mark. 

Think interactive demos that feel more like a hands-on workshop, custom consultations that hit just the right notes, or digital platforms that make collaboration a breeze. It’s these experiences that elevate a regular business deal into a partnership everyone’s buzzing about.

Focus on making every step of the customer’s journey with your business feel like a treat. From the moment they first hear about you to when they use your product or service, make it magical. When you do this, not only do customers enjoy their experience, but they also become fans who can’t wait to come back.

5. The talent odyssey

There’s a big shift happening in the work world. In 2022, businesses grappled with sky-high employee turnover and more burnout than ever.

graphic shows that employee turnover and the number of burned-out employees in 2022 was higher than ever before

Image Source

People aren’t just looking for jobs anymore. They’re hunting for something that packs a punch – a chance to grow, to climb up the ladder, and really make a dent in their world.

So, businesses, it’s time to mix things up. It’s not just about doling out paychecks. You have to carve out paths that spark growth and showcase a future that’s bright and full of possibilities.

With tech zooming ahead, jobs are getting a makeover too. Sure, machines are taking over some of the grunt work, but this is cool news. It means your team gets to work on the stuff machines can’t touch, like dreaming up big ideas and connecting with people. Remember, even the smartest AI needs a human touch – someone to steer it right, tweak it, and make it shine.

Showing your team they’re valued is more than just patting backs. It’s about real action. Firing up their potential, offer ways to learn new tricks, and let them see how their work fits into the grand scheme of things. Get this right, and you shape a powerhouse ready to take on tomorrow.

Create a legacy with business model innovation today

Business model innovations are reshaping the landscape, turning companies into more than just profit machines. They’re navigating economic waves, valuing the planet, and cherishing the team that makes it all possible. 

Lean into these innovations to not just chase success, but make an impact that echoes. As you step forward, embrace challenges boldly, create standout customer experiences, and treasure your team. This is the blueprint for a business that leaves a lasting legacy.

Ready to unlock your next great idea? As the world’s leading Innovation Architect, I can help. Read more on my blog page now, or email me today to learn how to nurture creative thinking.

About Carla

Carla Johnson Innovation Creativity Speaker Author

Carla Johnson helps leaders who are often paralyzed by traditional thinking. They suffer from slow growth, an eroding competitive advantage, low employee engagement, and depleted investor confidence. Their teams lack purpose and progress and constantly battle a resistance to change and new ideas.

As the world’s leading innovation architect, Carla’s spent 20 years helping leaders shatter limits and discover undiscovered possibilities. Through years of research, she’s developed a simple, scalable 5-step process that teaches people how to consistently produce inspired ideas that lead to uncommon outcomes.