Mark Wilson on The Art of The Pivot

August 24, 2021 Take a minute to imagine you’re a senior in high school, getting ready to go off to college. You have to say goodbye to old friends, but you’re excited to meet new ones. BlackBerry is like the best friend you lose touch with during the transition. Soon enough, you realize you didn’t know how good you had …

John Jantsch - CTD Blog

John Jantsch on How Sticky Marketing Drives Growth

August 17,2021 On most hot summer days, young entrepreneurs-in-the-making set up shop on front lawns and in driveways. Their mission? Rehydrate their local communities with cold cups filled with lemonade. Their marketing tactics include cardboard signs, word-of-mouth referrals from satisfied customers, and yelling to cars passing by at busy intersections. If competitors show up, savvy preteens promote their use of …

Tom Stein - CTD Blog

Tom Stein on How B2B Marketing Drives Growth

August 10, 2021 If there’s ever been a department that’s gotten a bad rap it’s the marketers in B2B companies. I’ve worked in this business my entire career, and I’ve watched as we’ve made progress at a snail’s pace compared with the shiny, sexy careers of consumer marketers. But that’s changing. Really fast. There’s been some interesting attention about what …

Sue Dyer - CTD Blog

Sue Dyer on How High-Trust Environments Positively Impact Innovation

July 27, 2021 Have you ever had a brilliant idea that you knew would push sales through the roof? Or one on how to fix a problem but didn’t feel comfortable raising your hand to share it? Instead of shining, you let others pop off idea after idea because you’re worried that yours will sound stupid. And with looking ridiculous …

How to Thrive in a Post-Pandemic World

July 20, 2021 I was talking to Kelly Hungerford, director digital transformation strategy and services at Sunstar last week. Kelly lives just outside of Geneva, Switzerland but was getting ready to fly back to the States and visit family. Her prep list was incredibly long with plenty of boxes to check. It’s not her first trip during the pandemic. But …

Tim Washer - CTD Blog

Tim Washer Runs EXACTLY 19.7 Miles on the Humor Cliff

July 6, 2021 Everyone has that voice in their head. “I’m not qualified enough.” “I don’t have the time.” “I’m not ready for something so big.” We are programmed to be creatures of comfort; staying in our safe zones brings us peace. But when does peace become complacency? And when does complacency become stagnation? Instead of saying, “I’m not fit …

Joseph Jaffe - CTD Blog

Joseph Jaffe: Endurance, Hope & Optimism

June 22, 2021 What do Stephen Colbert, Steve Carell and John Oliver have to do with a global pandemic? Everything, it turns out. In March 2020, people worldwide left the office for the day. Some are trickling back in the doors now. Others are waiting to see what local circumstances allow. In the midst of all of this was the …

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Finding Inspiration in Everyday Things

June 15, 2021 It was the end of teaching a summer course in Colorado Springs, and Katharine couldn’t wait for one last adventure before she returned to Massachusetts. The group headed out to Pike’s Peak, one of Colorado’s 58 fourteeners—a mountain that tops out at over 14,000 feet. After a ride to the summit, she took a long, deep breath …

Jose Pires - CTD Blog

José Pires: Innovation for Value Creation

June 8, 2021 One of the stereotypes of innovation is that of disruption. Massive disruption. Companies like Uber, Netflix and Tesla are all icons of how quickly an industry can be turned up-side-down by the new kid on the block. One that does everything contrary to conventional thinking, yet earns massive attention and incredible success. Unfortunately, ‘disruptive innovation’ is often …

Kate Strong - CTD Blog

Kate Strong: Redefining What’s Possible

June 1, 2021 Last October, I signed up for a 30 kilometer (18 mile) trail run that hugs the perimeter of Bryce Canyon National Park in Utah. I haven’t run a race of that distance in four years. During that time, I’d begun to travel quite a bit more for work. My family and I moved to Spain and back …

Dhiraj M - CTD Blog

Dhiraj Mukherjee on How to Think Like a Kid

May 25, 2021 Do you remember waiting in line at the grocery store and hearing a catchy tune? You loved the tune but didn’t have any way to figure out the name or even the artist. You pull out your phone and open “Shazam”, a music identification app. Within seconds, the name of the song, the artist, and the link …

The Difference Between a Customer Journey and a Buyer Journey

April 8, 2021 I hear B2b marketers use the terms customer journey and buyer journey interchangeably. While it’s not only incorrect, this misunderstanding creates lost opportunities to build early relationships with customers (or potential customers), create a more efficient buyer journey, and develop stronger conversations when it comes time to connect with a sales person. Let’s start with the basics… …

Storytelling Lessons from the Cheese Aisle

April 1, 2021 When I was growing up, the sophistication of my cheese palate was limited to bricks of Velveeta and jars of Cheese Wiz. Fast forward a few years and I’m working at my first marketing job at a small architecture firm in Lincoln, Nebraska. My boss, Dave, buys everyone breakfast, bagels with cream cheese. CREAM CHEESE! I felt …

2021 Edelman Trust Barometer: Trust Crisis Creates Leadership Opportunity

January 21, 2021 Global pandemic. Fake news. Social protests. Economic turmoil. Political instability. If 2020 were a movie plot, no one would believe it. Unfortunately, this is the world we’ve endured the last 12 months. The effects of this imperfect storm come out this month in Edelman’s 2021 Trust Barometer. This annual index measures the average percent of trust people …