How to Innovate, Part 5: Pitch

How to Innovate, Part 5: Pitch

July 25, 2023 There’s a scene in the first season of Mad Men in which creative director Don Draper pitches an ad to his clients at Kodak. The Sterling Cooper team invites the group into their sleek and elegant conference room to talk about the ideas that came out of...
How to Innovate, Part 4: Generate

How to Innovate, Part 4: Generate

July 4, 2023 We’re stuck in a vicious cycle. Bosses and clients need new ideas, so teams put their heads together. They work long hours, late nights, and weekends. They’re looking for the next best thing that will catapult their company into the bull’s-eye of our...
How to Innovate, Part 3: Relate

How to Innovate, Part 3: Relate

June 20, 2023 In the first two parts of this series, you learned how to Observe the world around you and Distill your observations into patterns. In these first two steps of the Wheel of Innovation, your work was purely theoretical. You learned how to heighten your...
How to Innovate, Part 2: Distill

How to Innovate, Part 2: Distill

June 6, 2023 In part one of this 5-part series on how to innovate, we dove deep into how to better observe our surroundings. We learned why great ideas start with more ideas, and how to observe the world around us step by step. But it isn’t enough to simply collect...
How to Innovate, Part 1: Observe

How to Innovate, Part 1: Observe

May 23, 2023 Every day you think you see the world as it is, but in truth, so much goes on that you’re never even aware of. You mow through a bag of chips while watching a movie and don’t remember the second bite. You drive to work and don’t remember even backing out...